GUIDES

Produced by Who Cares Chronicles, the Care Guides are digital and print publications uniting international brands, initiatives and leaders that are collectively changing the way we dress, eat, shop and live!

These guides are at once: an invitation, a call for action and a love letter to the earth. By adopting a regenerative mindset about the clothes we choose to wear & create and the foods we produce & eat, we can all make a difference. It all starts by caring about the environment we live in and how we nurture and regenerate our soils, our systems and our planet.

Each guide comes with an interactive pledge and a social media campaign inviting us collectively to produce & consume differently. First with a focus on fashion & textiles with DRESs LIKe YOu CARe!, second with a focus on food & regenerative agriculture, EAt LIKe YOu CARe!

To follow: LIVe LIKe YOu CARe! and SHOp LIKe YOu CARe!